DORO® - the brand
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. But it has continued to evolve to encompass identity. Today it affects the personality of a product and thus is not just to tell "one cattle from another" but to transfer qualities, values and responsibility.
Source: wikipedia.org
Therefore DORO® stands for
- High-precision and superior-stability products, state-of-the-art design
and user-oriented product politics. - World-wide presence and availability with a comprehensive network
of sales and service points. - Flexibility and innovations for the benefit of our customers.
- A reliable partner for product ideas and new developments in
the area of neurosurgery. - High ambitions in terms of innovations, quality and service - for the
benefit of the patients.